BRUCE’s BLOG
The Truest Brand In The World.
The more I write about how critical it is to discover and express...
The ultimate CEO travel secret: Wash your underwear in the sink.
Road warrior and brand expert Bruce Turkel travels as a competitive...
I Need Three Hundred Thousand Dollars.
I need three hundred thousand dollars. Come to think of it, maybe I...
SPAM — and a very special offer.
Those of us who use the Internet to send marketing materials run the...
Be Nice.
Josh Mayer is a nice guy who runs a wonderful advertising agency in...
How You can Stand Out.
Thanks to Mayor Bloomberg, there’s a lovely little park in front of...
Finding Your Tribal Signature
Taco Bell just introduced their new Dollar Craving Menu, a list of...
Ice Bucket Challenge Lesson for You.
The Ice Bucket Challenge? By now everyone who’s not living under a...
Be the Best at Everything You do From Now on.
There’s always one in every group and our harmonica master class was...
Robin Williams, the Internet, and My Son Danny Changed the World.
Where were you when you heard Robin Williams was dead? Much like...
We Failed Robin Williams.
My brave and beautiful son Danny wrote this incredibly touching...
What’s Your Tribal Signature?
Last week, Melissa Francis at FOX Business did a story on BuzzFeed’s...
Corrections on Sexist Logo post.
My post, “A Sexist Logo is Always Sexist. Except When it’s Not,” has...
A Sexist Logo is Always Sexist. Except When it’s not.
Last week we talked about what happens when critics judge new ideas...
Branding Gone Wrong.
Airbnb, the online vacation rental service that now controls more...
Social Media Trends You Can Use Right Now
Sitting in the downstairs conference room of the gorgeous Condado...
Being Relevant, Empowering, and Significant.
I was sitting in the audience at the The National Speakers...
How Perception Creates Reality. Or, Eggs Used to be Good for You.
Eggs used to be good for you. Along with some crispy bacon and toast...