Top Ten Lists: My Best Branding & Life Hacks of 2014 | Bruce Turkel

At the end of every year television and the Internet are inundated with top ten lists – the best top ten lists of this, the worst top ten lists of that – and 2014 is no different.

Taking a page out of this time-honored tradition of top ten lists, I thought I’d review the top ideas marketing tips we talked about this year with the hope that you will find them as useful, valuable, and enjoyable as I did. Here they are in chronological order. Happy New Year.

  1. Leave Early.
    Wanna stay calm when you’re traveling in 2015? It’s easy… leave early. Nothing reduces your stress and makes travel a pleasure more than not having to rush. HERE’S how to do it and what to do when you do.
  2. The best way to learn about Social Media is to do it.
    If anything has changed the way products and services are marketed it’s social media. But that doesn’t mean everyone has jumped in with both feet yet. If you’re still sitting on the sidelines, read THIS and get started.
  3. Move your customers from Needs to Wants and from Whys to Hows.
    Raising your prices and still selling more is not hard if you make this simple but profound paradigm shift – Simply move your customers from Needs to Wants and from Whys to Hows. HERE’S how.NEEDS-arrow-WANTS-final
  4. Travel Light.
    The other thing that makes travel a snap is traveling light. Fortune Magazine wrote an article on my obsession. Click HERE to  find a bunch of great tips that you can use on your next journey.
  5. Dealing with criticism.
    Sometimes it takes more than a simple first glance to know if a brand strategy is going to work. Eiffel, a Beethoven, and Cézanne all suffered from THIS. But that doesn’t mean you should.
  6. Work life balance is bullshit.
    It is. HERE’S why, and what you can do about it.
  7. Being The Best at Everything You Do.
    My dad told me to do whatever I wanted but to be the best at it. I’ll bet yours did too. HERE’S how.
  8. Why Robin William’s death mattered to my family.
    Most of my blog posts are about how to build your brand. But occasionally I try to tackle more important issues because they matter. Robin William’s death gave me a painful and profound insight into my family and the world. I think THIS might help you too.
  9. Creating a disruptive app.
    Heidi Dobbs is teaching little kids to read with an iPhone app called Babyfonics Genius,. HERE’S what you need to know about creating your own disruptive technology. Bill O’Reilly
  10. Bill O’Reilly’s brand is the most congruent in the world.
    When I was on his show, Bill O’Reilly beat me up pretty good. He also taught me the KEY REQUIREMENT to building a truly congruent brand.

    Plus two extras just for you!

  11. Be Nice.
    It’s simple. It’s true. It’s all HERE. Be nice.
  12. Overcoming competency.
    You have to be good at what you do to be successful. But, contrary to what I said earlier, you don’t have to be the best. In fact, it might get in the way. HERE’S why.
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