Bruce Turkel’s Blog
by Bruce Turkel
Today’s Marketing Minute – Why is Your Business Like a Spiky Ciba Tree?
Advertising, All About Them, Branding, Branding Yourself, Crisis Management
You Don’t Know What You Got ‘til it’s Gone.
All About Them, Branding, Bruce Turkel
Joni Mitchell summed up today’s zeitgeist in her 1970’s release, “Big Yellow Taxi.” “Don’t it always seem to go that you don’t know what you got ‘til it’s gone?” 25 years later when she was being interviewed by journalist Robert Hilburn, Mitchell explained it this way: “I wrote ‘Big Yellow Taxi’ on my first trip […]
The Responsibility of Privilege.
All About Them, Branding, Crisis Management
The Responsibility of Privilege. When I go for a jog early in the morning and a police car slows down behind me, I assume they are either being courteous or looking out for my safety. That’s white privilege. When I check into a hotel in a strange city, I never worry about who gets in […]
The Serenity Prayer and The Coronavirus.
Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Crisis Management
The Serenity Prayer and The Coronavirus. American theologian Reinhold Niebuhr composed his famous Serenity Prayer in 1923. Throughout the 1930s and 40s the prayer spread throughout church groups and was adapted by Alcoholics Anonymous and other 12-step programs without attribution to the original author. According to Wikipedia, Niebuhr used it in a 1943 sermon in […]
Video Blog: Selling The Dream. 1965 and Today.
All About Them, Branding, Building Brand Value, Crisis Management, MasterMind
Surprises From The MasterMind
All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Crisis Management, MasterMind
Surprises From The MasterMind About ten years ago I heard about a MasterMind that was being created for what I’m calling the “superstar speakers.” It was put together by the top seven or eight money-makers in my industry. I wanted into that club. Badly. Or so I thought. So I signed up for the three-day […]
Selling the Dream. 1965 and Today.
Branding Yourself, Bruce Turkel, Building Brand Value, Crisis Management
My father was an innovative and very successful real estate developer. The Miami Herald called my dad “The Father of Florida Condominiums.” That was because he built the first residential condo in the United States – and the first office condo in the world. As a kid growing up on Miami Beach, I used to […]
The No Whining Zone.
All About Them, Branding, Branding Yourself, Building Brand Value, Crisis Management
When my kids were little and we’d go on road trips, sooner or later the whining would begin. “Are we there yet?” “I’m hungry.” “She touched me.” “I have to go to the bathroom.” No matter what I tried, I couldn’t get them to stop. Until one day we hit on an alternative solution. Instead […]
Searching for Certainty
All About Them, Branding Yourself, Building Brand Value, Crisis Management, Together with Turkel
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