BRUCE’s BLOG
DSR – The Digital Sales Revolution
Allego’s DSR tool allows me to easily create custom Internet splash pages to respond to all my sales inquiries, giving my prospects exactly what they need to choose me. And Allego’s DSR system gives me all the metrics I need for effective follow-up.
This new DSR technology is a game-changer. And I’d love to share my discovery with you…
What’s Your Story?
Take a moment to revisit a time when you made a decision, along with a list of the pros and cons involved. Looking back, you’ll realize how little you comprehended the consequences of your choices. For example, you might have taken a job because you believed it would propel you in a specific direction, only to glance at the desk next to you and fall head over heels in love with the person sitting there. You end up marrying that person and completely altering your life. Looking at it this way, you realize that you didn’t fully grasp what you were doing—you were making the best choice you could at the time.
That brings us back to Hopkins’ question: What’s your story?
Sadness or Euphoria?
Think about the news these days. Regardless of which end of the seesaw you’re sitting on, there’s a good chance you believe you are rational and the people who disagree with you are insane.
Yes or no? Good or bad? Black or white? Up or down? Right or wrong? Democrat or Republican? Bi-polar disease or today’s global reality?
Billy Joel summed it up almost 50 years ago, “Though we choose between reality and madness, it’s either sadness or euphoria.”
Overcoming Uncertainty
Let’s face it: we’re all in a state of uncertainty. We don’t know what will happen with the economy, climate change, world politics, or the upcoming election. The only thing we’re sure about is that there will be lots more turmoil and confusion, and there’s a good chance that things could get worse before they get better.
The actions we will have to take – and the pivots we will have to make – for overcoming uncertainty will require know-how, vision, and courage. And one more thing. Because while we don’t know what’s waiting for us right around the corner, we do know that we have to keep moving forward to try and find our way. And one more thing…
Treating Customers With Respect.
Few consumers like to be told they’re stupid, over the hill, overweight, clueless, unwelcome, cheap, or uninformed, even if they are. Instead, they want to be treated with respect, compassion, interest, concern, politeness, and graciousness.
All About Them is not just my book title but a mantra for treating customers with respect.
Scratches, scrapes, scars, and scuffs.
Scratches, scrapes, scars, and scuffs are what make your message so much more valuable and meaningful to your listeners. As you build your brand and your business, remember, “People don’t choose what you do; they choose who you are.” Your scratches, scrapes, scars, and scuffs included.
Prepare Your Business for the New Year
As we approach the end of this year, it’s a good time to take a moment and step back to evaluate your progress and prepare your business for the new year. Here’s a guide to starting 2024 with a fresh perspective and renewed energy…
Do what I say!
“Do what I say not what I do” is not a good strategy for children, employees, voters, customers, clients, or anyone you’re trying to influence. As Ralph Waldo Emerson wrote: “What you do speaks so loudly that I cannot hear what you say.”
Fire Your Client!!
My favorite definition of a diplomat is “someone who can send you to hell and make you look forward to the trip.”
The value of diplomacy is something we’re sorely lacking these days.
The Value of Diplomacy
My favorite definition of a diplomat is “someone who can send you to hell and make you look forward to the trip.”
The value of diplomacy is something we’re sorely lacking these days.
AI and ChatGPT
Are you interested in AI and ChatGPT?
You’re not alone. When I had the AI bot write my blog post a couple of months ago and used AI to produce the video without shooting a custom video blog, the post received more interest and comments than anything I’ve written in 15 years. When Sam Richter and I hosted a webinar on using AI and ChatGPT just a few weeks ago, over 600 people signed up to learn how to put the new technology to work for them.
Why? Because the new technology appears fearfully magical and something almost everyone feels they need to understand.
Whether you’re a business owner, tech enthusiast, or simply curious about what the heck AI and ChatGPT are all about, this video will lead you to the insights that will leave you inspired.
Do You Want What You Say You Want?
Do You Want What You Say You Want? Are you sure? If Lauren had, she’d be traveling the world right now instead of still trying to sell her business.
Overcoming Writers Block
Have you ever suffered from writers block?
It’s that awful feeling you get when you can’t seem to put two words together in a coherent sentence, even though you have a deadline to meet or something that needs to be written.
Having written this blog every single week since its birth in June 2007, I can sympathize. There are times when my ideas flow like poop from the proverbial goose, and other times when the more appropriate metaphor has something to do with squeezing blood from a stone.
The funny thing is you’ve never heard of anyone suffering from dentist’s block, gardener’s block, accountant’s block, or mechanic’s block. Being a “writer” is the only title I can think of that people naturally put the word “block” after.
Which is Better, Direct Response or Branding?
Deeply ingrained beliefs have built powerful competitive advantages for their respective organizations thanks to years and years (and years!) of consistent and effective brand marketing.
These beliefs dictate why you buy what you buy, eat what you eat, wear what you wear, drive what you drive, and live where you live. They can also determine who you vote for, where you worship, and how and where you’re buried.
Or, why you don’t do any of those things.
That’s what brands do.
Are You Lucky or Unlucky?
The difference between lucky or unlucky might just be a matter of perception and perspective.
Perception is being aware of something, generally from our point of view.
Perspective is awareness of things in their proper relationship to others or their relative importance to other things.
Perception is understanding how things affect us.
Perspective is understanding how things affect others.
It’s true for business, it’s true for relationships, it’s true for politics, and it’s true for presentations. Indeed, it’s true anytime two or more people get together to try and accomplish something.
The Difference Between Clever and Clear
You don’t want to be clever when you’re offering directions. You don’t want to be clever when you’re sharing a recipe. You also don’t want to be clever when you’re giving instructions. And you don’t want to be clever when you’re selling. You want to be clear.
Loyalty Programs.
How much more productive would a loyalty program be if companies realized that the way to keep their customers loyal is to demonstrate that the brand is loyal to them and not vice versa? Want to know how to solve this problem for your business…?
The Best Way to Get Hired.
Anyone directly involved in sales, marketing, leadership, or customer service, as well as anyone who produces art, music, professional services, or any other commercial product or service, has asked themselves this same question:
What’s the best way to get hired?
Anyone who sells advertising, design, PR, promotion, social media marketing, e-commerce consulting, or other sales tools has not only been paid to answer this question for their own customers, but has also asked it about their own business.