Bruce Turkel’s Blog
by bruce turkel
Build Your Business With Emotion, Not Reason
Branding, Building Brand Value
It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic recreation loosely inspired by Jeep’s original Gladiator pickup truck that was built between 1962 […]
Monday Marketing Minutes – Make Sure to Always Pay Attention to Every Detail
Monday Marketing Minutes
Being a Fly on the Wall
Advertising, All About Them, Branding
How often have you left a negotiation or a personal meeting and thought you’d like to be a fly on the wall and hear what’s going on when you’re not there? Of course, it’s always been a reality for famous people. For example, when they act in a show or play a concert or write […]
Monday Marketing Minutes – What Do You Want to Be Remembered By?
Monday Marketing Minutes
Great Minds Think Alike
Speaker
My friend David and I were having breakfast at the Madruga Bakery in Coral Gables, sipping our tea and chewing the fat. David was telling me about a potential client who opened a conversation with the statement, “I don’t want to steal your intellectual property.” “You know what that means?” David asked me. “Sure do,” […]
Monday Marketing Minutes – Get out in the World and Get Some Inspiration
Monday Marketing Minutes
When You’re Explaining, You’re Losing.
Building Brand Value
Last week I received an email from my friend Randy. Over time I’ve been helping Randy with his business: “Hey Bruce, I got a call from a potential client yesterday. He had been referred by someone I didn’t recognize. That person must have known of me thanks to my blog. After the conversation, I sent […]
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