Building Brand Value | Bruce Turkel

Building Brand Value

Profiting From Give and Take

Profiting From Give and Take

Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe that one thing causes another. The Butterfly Effect  It’s natural to believe ...

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Duct-Taped Bananas, Jackson Pollock, and Your Brand

Duct-Taped Bananas, Jackson Pollock, and Your Brand

If you’ve been reading anything about the goings on at Art Basel in Miami, you’ve probably heard about the $120,000 banana.  If you haven’t, here’s what my buddy Keith Harmeyer wrote about the most talked-about work of art at this year’s show:  Duct-taped Bananas  The banana, duct-taped to a wall, was the work of Italian ...

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What You Can Learn from Bobby Ingram

What You Can Learn from Bobby Ingram

Bobby Ingram died last month. Bobby was a stage engineer, high school theater teacher, union stagehand, merchant marine, dolphin captivity activist, navy veteran, father, husband, recording artist, songwriter, raconteur, folk-rock troubadour, and so much more. He was also my friend. Last week Bobby’s community got together and remembered him with a memorial service and celebration ...

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CC2CC – The Most Effective Way For You To Sell Yourself

CC2CC – The Most Effective Way For You To Sell Yourself

Minutes after I walk on stage as a keynote speaker presenting on brand building, I reach into my pocket and pull out a little harmonica. After a quick introduction, I play “Minuet in G” by Johann Sebastian Bach. Once I confirm that everybody recognizes the tune (despite my tortured rendition) I play another tune, this ...

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Evolution and Your Brand Value

Evolution and Your Brand Value

The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a short period of time is defined as thousands of years. If thousands of ...

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Build Your Business With Emotion, Not Reason

Build Your Business With Emotion, Not Reason

It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic recreation loosely inspired by Jeep’s original Gladiator pickup truck that was built between 1962 ...

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The Truth According to Uber

The Truth According to Uber

Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker.When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the decision. Moreover, Uber’s chief executive sent a remarkable email to his employees: “While the ...

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The Power of Story Selling

The Power of Story Selling

American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was so universal, he was even able to extend it to our belief or disbelief ...

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