Building Brand Value

The Truth According to Uber

Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker. When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the decision. Moreover, Uber’s chief executive sent a remarkable email to his employees: “While the impulse may be to say that this is unfair, one of [...]

By |2018-11-28T14:56:45+00:00November 28th, 2018|2 Comments

The Power of Story Selling

American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was so universal, he was even able to extend it to our belief or disbelief in the existence of God. Campbell wrote, “God is a metaphor for [...]

By |2018-11-21T16:53:30+00:00November 21st, 2018|1 Comment

Whole Foods Salmon

“I went to Whole Foods for the first time since they were bought by Amazon. I read they lowered the price of salmon to $9.99/lb. Wow! We love healthy salmon! They do have salmon for $9.99. But after reading the 5-point type, I saw that all of their lower-priced salmon is farm-raised.  WTF? Whole Foods sells farm-raised salmon. SERIOUSLY? Their lowest-priced wild salmon was $15.99/lb. I feel like [...]

By |2018-11-14T15:02:45+00:00November 14th, 2018|3 Comments