Building Brand Value

Why I Never Check Luggage

There are a lot of reasons why I don’t ever check my bags when I get on a flight: First, I believe that there are only two kinds of luggage; carry-on and lost. Case in point, Gloria and I attended an over-the-top 50th birthday party in Austria that included a black-tie dinner in a Viennese palace. Even though we had to bring formal attire for the evening, [...]

By |2018-09-26T12:01:43+00:00September 26th, 2018|0 Comments

Forget Big Data. Think Small.

I love old Porsches. I’m partial to air-cooled 911s but I find vintage 356s fascinating too. There are plenty of other cool old cars that always make me look twice, but nothing says “damn” better than a classic Porsche. I love music. Blues, rock, salsa, and classical are my favorite genres. But as long as there’s a beat, a melody, and maybe a little harmony, I’m in. [...]

By |2018-08-29T13:04:33+00:00August 29th, 2018|0 Comments

The Secret of Success

Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of that function? I’m not talking about doing something as hackneyed as selling the sizzle instead of the steak. I’m [...]

By |2018-07-25T13:53:59+00:00July 25th, 2018|0 Comments