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All About Them

Words That Don’t Go Together

Words That Don’t Go Together

An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy creamer, clearly confused or act naturally. But how about asbestos baby powder? ...

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The Message and Michelangelo

The Message and Michelangelo

Recently I was interviewed by author and business growth specialist Jeff Blackman. I thought you’d enjoy reading the interview. Bruce Turkel sees things from a fascinating perspective. And it’s not because he stands six-foot-four. Instead, it’s because he has the ability to help leaders and companies “…futureproof their brands in a world of constant disruptive ...

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Exploration, Examination, Expression.

Exploration, Examination, Expression.

This morning I read Who Will Lead? It’s one of my favorite blogs, written by my old friend John Calia. John was discussing how conflicted he felt about a recent radio appearance he’d made. Examining his feelings, John wrote, “…it has been a difficult journey to this imperfect place at which I behave imperfectly. It is especially difficult ...

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The Power of Three Words

The Power of Three Words

L.M. Montgomery, the author of Anne of Green Gables wrote that the most powerful sentences in English are three words or fewer: “He is gone.” “She is dead.” “Too late.” The advertising industry seems to back up a count of three words as well: “Just Do It.” “Think Different.” “Got Milk?” And successful political campaigns, too, ...

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Iannarino: All About Anthony

Iannarino: All About Anthony

First an admission with some very strange timing: Anthony Iannarino wrote a new book that you simply have to read. Why is the timing strange for this recommendation? Because as you’ve no doubt seen, I’ve spent the last few weeks incessantly promoting my new book, All About Them. I’ve been on Facebook and Twitter, interviewed ...

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5 P’s #3 Positioning – The Search for Meaning.

5 P’s #3 Positioning – The Search for Meaning.

Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what you do. As we discussed yesterday, function is cost ...

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People Don’t Buy What You Do. The 5 Ps – Product

People Don’t Buy What You Do. The 5 Ps – Product

You’ve spent almost all your time getting really good at what you do. College, maybe graduate school. An internship, entry-level job, moving up the ladder – learning, improving your skills, sharpening your abilities. Now you’re running your own business or movin’ on up the the C-suite and you’re on the top of your game. Making ...

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Charge More Money. Get More Business. The 5 Ps – Price

Charge More Money. Get More Business. The 5 Ps – Price

Charge More Money and Get More Business. In the retail world, price only stands for the price of a product. But in the marketing world price stands for so much more. Because once your brand is established and your customer is interested in purchasing your product or service then price has as much to do ...

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Write a Book

Write a Book

I could have written All About Them to help friends and readers like you tackle the new world we all find ourselves in. Of course I could have written it to serve as the post-modern guidebook for businesses, professionals, and entrepreneurs to learn how to not just survive but to thrive in today’s increasingly connected environment. And yes, I could have written it to show you proven, step-by-step techniques to build a powerful brand. But c’mon. We’ve been blog friends now for as many as nine years and we’ve always been honest with each other. The reason to write a book was to make my mother happy.

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