BRUCE’s BLOG
The Simple Precision Of Language.
Do you know how to read musical notation? If you do, you know that...
Small Opportunities Get Bigger. Big Opportunities Get Smaller.
Creating new ideas is a lot like planting an oak tree — the best time to do it is 10 years ago. Or today.
When Is It Time To Change Dentists? Or, How To Keep Customers For Life.
Do your customers hear from you regularly? Do they know you care? Or do you think no news is good news? [PLEASE CLICK ON HEADLINE TO READ THE WHOLE STORY]
Not Just Mad Men
The Miami International University of Art and Design presented a...
Better Living Through Sound Bytes.
Are we guiding our lives on words that appeal to us simply because they’re grammatically convenient? [TO READ ENTIRE ARTICLE, PLEASE CLICK ON TITLE]
What’s hotter, a Ferrari or a Toyota?
Ferraris burn while Toyota’s reputation goes down in flames. [CLICK ON TITLE TO READ THE WHOLE STORY]
Customer Service and the Power of Social Media
How apologies can be a simple and effective component of exceptional customer service. [CLICK ON TITLE TO READ ARTICLE].
What Do You Do When You’ve Finished Your To Dos?
Everybody wants more time but what’s the best thing to do when you get it? [TO READ COMPLETE ARTICLE, PLEASE CLICK ON TITLE]
Heart Surgery, Thomas Edison, and Customer Service.
Marketing health care or answering the question what’s the difference between God and a surgeon?
[CLICK ON TITLE TO READ WHOLE ARTICLE]
Not By The Hair Of Her Chinny Chin Chin.
Senior Selling — marketing to 55+ boomers — just HAS to be good business. Here’s how to get started. [PLEASE CLICK ON TITLE TO READ WHOLE POST]
The Boomers Shall Inherit the Earth.
Baby Boomers are creating the largest and wealthiest generation in history. What are you doing to prepare for this unprecedented opportunity? [TO READ ARTICLE, CLICK ON TITLE]
Tourism. The Rodney Dangerfield of Industries.
What do Rodney Dangerfield and the tourism industry have in common? Neither one gets any respect. [TO READ MORE, CLICK TITLE].
LOL, LMAO, IMHO, POS and Other Critical Acronyms.
My experience proves that Delta stands for “Doesn’t Ever Leave The Airport.” What do other acronyms say about the brands they represent? [CLICK ON TITLE FOR WHOLE ARTICLE]
What’s In A Name?
Is there any connection between what something is named and what it does? [PLEASE CLICK ON TITLE TO READ ARTICLE].
Is Anyone Reading All This Stuff?
Lots of people are writing. But is anyone actually reading? [CLICK ON TITLE FOR ENTIRE ARTICLE]
Adventures in time management (or what the heck should I do next?)
With so much to do, what’s the right thing to do next?? (CLICK ON TITLE TO READ ARTICLE)
What Do Baby Boomers Want, Anyway?
I’m not looking for an honest man, the Holy Grail or the meaning of life. But I know what Boomers want. (TO READ THE WHOLE ARTICLE, CLICK ON TITLE).
What do incompetence AND arrogance add up to?
Incompetent and arrogant is no way to go through life whether you’re a musician or an oil company. [PLEASE CLICK TITLE FOR WHOLE ARTICLE].