by Bruce Turkel | Apr 25, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Self-Referencing Criteria You know the old story: Four blind Indian Fakirs are wandering down a path through the jungle when they bump into something blocking their way. The first Fakir grabs hold of what he thinks is a tree trunk. “We have wandered off the path into...
by Bruce Turkel | Mar 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Redefine Your Dreams Sometime in the early 2000’s, Dr. William Werther was chatting with my father. Bill was telling my dad that his greatest goal in life was to be a philanthropist. And even though Dr. Werther knew that he had helped scores of students...
by Bruce Turkel | Nov 4, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
In 2008 we pitched a piece of business that we really wanted and needed. The new business effort was a hard-fought battle and after numerous presentations our potential client told us the committee had narrowed it down to us and one other agency. The problem was we...
