I Will. Will You?

by | Feb 19, 2013 | Advertising, Branding, Speaker, Turkel

A couple of weeks ago I heard lawyer, orator, and FIU Law School Visiting Professor of Law George Knox define the word “WILL” this way: “Will does not mean should, will does not mean could, will does not mean might or maybe. Will is unequivocal. Will only means...
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