by marketing.bruceturkel | Aug 7, 2019 | Branding, Bruce Turkel, Building Brand Value
An article in AdWeek Magazine titled “The Survivors” promised to teach readers, “How to make it as an indie agency in the merger era.” (For those of you not in the advertising agency business, that means how small, independent advertising agencies can survive without...
by Bruce Turkel | Dec 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Change Before You’re Forced To Change. To understand the need for change, let’s review the history of the advertising industry. The business was started in the 1800’s when the publisher of a farm journal realized tractor manufacturers, seed...
by Bruce Turkel | Aug 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week, Melissa Francis at FOX Business did a story on BuzzFeed’s review of fast food marketing. The site created a sliding scale format that compared the pictures of fast food presented in advertising with the actual items you’d be handed across the...
by Bruce Turkel | Jan 7, 2013 | Branding
Do you know what the word “tautology” means? Wikipedia says: Tautology: using different words to say the same thing, or a series of self-reinforcing statements that cannot be disproved because they depend on the assumption that they are already correct. Good examples...
by Bruce Turkel | Jul 15, 2012 | Branding
According to legend, a teenage Lana Turner was discovered at Schwab’s Pharmacy in Los Angeles. For years, Schwab’s was the place where actors got together to chat and exchange gossip. According to a website devoted to the pharmacy’s history: “In the...
