by Bruce Turkel | Oct 20, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
The two guys sitting next to me on the plane disrupted my peace and quiet by chattering away like old friends. I couldn’t open up my laptop until we “reached a comfortable cruising altitude of 10,000 feet” so I was stuck listening to them even though I really didn’t...
by Bruce Turkel | Jul 27, 2014 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Airbnb, the online vacation rental service that now controls more hotel rooms than all of the major hotel companies combined, introduced a new logo last week. The response from the blogosphere and myriad branding experts” was immediate and negative. Apparently, the...
