All About Them | Bruce Turkel

All About Them

Job Opportunities for Millennials and More

Job Opportunities for Millennials and More

Job Opportunities for Millennials and More Are you looking for job opportunities? You probably don’t need me to tell you that for certain groups these are unprecedented economic times. Our children are the first generation in living memory predicted not to do better than their parents. And this despite the history of our great country ...

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Can you Transcend Politics?

Can you Transcend Politics?

Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom Brady, Mike Tyson, and Dennis Rodman have too. Once upon a time it was business suicide to ...

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The Brand Battlefield – Trump vs. Business vs. Trump

The Brand Battlefield – Trump vs. Business vs. Trump

The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000 refugees over five years across 75 countries. Uber CEO Travis Kalanick rolled onto the brand battlefield stating Trump’s order would, “affect ...

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Even Idiots Don’t Like Being Told They’re Idiots.

Even Idiots Don’t Like Being Told They’re Idiots.

Even Idiots Don’t Like Being Told They’re Idiots. Years and years ago I came up with a brilliant idea for attracting new business. In my daily scouring of newspapers, magazines, and other media (thankfully this was before the Internet) I’d look for advertising that I thought was poorly done. I’d rip the offending page out of ...

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Saying No To Business is Easier Than You Think.

Saying No To Business is Easier Than You Think.

It’s the way your brand makes your customers feel about themselves that creates both value and desire. And that’s how to differentiate yourself from the clueless companies by simply thinking about your customers. After all, it’s not like they can’t find what you do somewhere else. And as we’ve said so many times before, in today’s connected world the function of your business is simply cost of entry.

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The Power of Three Words

The Power of Three Words

L.M. Montgomery, the author of Anne of Green Gables wrote that the most powerful sentences in English are three words or fewer: “He is gone.” “She is dead.” “Too late.” The advertising industry seems to back up a count of three words as well: “Just Do It.” “Think Different.” “Got Milk?” And successful political campaigns, too, ...

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5 P’s #3 Positioning – The Search for Meaning.

5 P’s #3 Positioning – The Search for Meaning.

Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what you do. As we discussed yesterday, function is cost ...

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People Don’t Buy What You Do. The 5 Ps – Product

People Don’t Buy What You Do. The 5 Ps – Product

You’ve spent almost all your time getting really good at what you do. College, maybe graduate school. An internship, entry-level job, moving up the ladder – learning, improving your skills, sharpening your abilities. Now you’re running your own business or movin’ on up the the C-suite and you’re on the top of your game. Making ...

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Write a Book

Write a Book

I could have written All About Them to help friends and readers like you tackle the new world we all find ourselves in. Of course I could have written it to serve as the post-modern guidebook for businesses, professionals, and entrepreneurs to learn how to not just survive but to thrive in today’s increasingly connected environment. And yes, I could have written it to show you proven, step-by-step techniques to build a powerful brand. But c’mon. We’ve been blog friends now for as many as nine years and we’ve always been honest with each other. The reason to write a book was to make my mother happy.

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