by Bruce Turkel | Jul 20, 2020 | Branding, Building Brand Value, Marketing & Advertising
Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine....
by Bruce Turkel | Jul 14, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
What is an interrobang? Go ahead, I’ll give you a minute to rummage around in the dusty, musty recesses of your brain. Need a clue? Here’s what it’s not… An interrobang is not a new military interrogation technique. It’s not the definition of...
by Bruce Turkel | Jul 8, 2020 | All About Them, Branding, Marketing & Advertising
We’ve all heard the old saying, “If you build a better mousetrap the world will build a path to your door.” Trouble is, that’s not true. If you build a better mousetrap, the world WON’T beat a path to your door. You will just wind up with a bunch of...
by Bruce Turkel | Jun 23, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Don’t Race What You Can’t Replace. When I was in my early 30s, I was finally able to buy my first Porsche Carrera. Before you think I’m showing off, it was a used 911 and the culmination of a lifelong obsession I inherited from my father. And before...
