Four A’s of An Apology

Four A’s of An Apology

It used to be that a sincere “I'm sorry” was accompanied by a bouquet of flowers and a sappy card.   Then life went back to normal. For companies, fixing a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever wrong...
Sorry Seems to be the Hardest Word

Sorry Seems to be the Hardest Word

It used to be that a sincere “I'm sorry” was accompanied by a bouquet of flowers and a heartfelt card.  Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
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