by marketing.bruceturkel | Apr 17, 2019 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a sappy card. Then life went back to normal. For companies, fixing a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to...
by Bruce Turkel | Jan 9, 2018 | Branding, Keynote speaking, Leadership, Marketing & Advertising
The Evolution of the Species.I have a very good friend who has a very specific business problem. Each time I spend time with them they talk about this issue. Each time they complain, they complain about this issue. And each time they do, they point out the same cause...
by Bruce Turkel | May 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Please take a minute to think about the words IF and BUT. Such little words but they can have such a big impact on your brand. Do you realize that if you add the words IF or BUT to an apology it demeans the sentiment and neuters the meaning? “I’m sorry IF you...
by Bruce Turkel | Feb 9, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brian Williams is toast.Brian Williams is not going to return to NBC Nightly News. He is not going to reenergize his news career. He’s not going to make a comeback. Brian Williams is toast. Williams has promised to get back on the air, saying, “Upon my return I...
