Never Assume Anything

Never Assume Anything

The small conference rooms held about twenty people in their late twenties or early thirties. Their job was to sell Bacardi products to legal drinking age (LDA) consumers. I started our presentation by showing the different bars we visited around the country. Then I...
Knowledge is Not Power

Knowledge is Not Power

Recently, a large company whose name you would instantly recognize (but whom I won’t name) was about to merge and transition their business and their brand. They had brought in a well-known advertising agency (whom I also won’t name) to help them manage...
Brand Building and Social Media

Brand Building and Social Media

My friend and great keynote speaker Randy Gage turned me on to this article the other day: “University of Georgia football fans are taking their fandom to the next level ahead of a game between the Bulldogs and the Notre Dame Fighting Irish. Dill’s Food City, a...
How to Get the Best Results

How to Get the Best Results

The one hour, time-certain meeting convened at 10:00 AM.  It’s 11:45 and we’re only about halfway through the agenda. The enormous conference table is completely surrounded, and even more people fill the folding chairs around the walls. A DOT engineer is...
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