by Bruce Turkel | Jan 9, 2019 | Branding, Bruce Turkel, Building Brand Value
I’m sitting in the second row of the big conference room listening to the keynote speaker at a corporate event. Every few minutes the speaker raises his hand and asks the audience if they’ve experienced whatever it is that he’s talking about. “How...
by Bruce Turkel | Jan 2, 2019 | Branding, Bruce Turkel, Building Brand Value
New years are great times to look back and look forward – to evaluate how you did in the year that just ended and plan for the year to come. When it comes to your brand strategy and building your personal brand, the new year is also the perfect time to plan for how...
by Bruce Turkel | Nov 28, 2018 | Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker.When UK officials announced that they would not renew Uber‘s license to operate in London, Uber announced its plan to...
by Bruce Turkel | Nov 14, 2018 | Branding, Bruce Turkel, Building Brand Value
“I went to Whole Foods for the first time since they were bought by Amazon. I read they lowered the price of salmon to $9.99/lb. Wow! We love healthy salmon! They do have salmon for $9.99. But after reading the 5-point type, I saw that all of their lower-priced salmon...
by Bruce Turkel | Oct 19, 2018 | Bruce Turkel
BY BRUCE TURKEL, CPAE It’s funny. We spend so much time online that it’s become second nature. As a result, we’ve become incredibly dismissive of any website that doesn’t react in exactly the way we want. Photos load too slowly? We’re out...
