by Bruce Turkel | Feb 15, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Deadpool, the new movie staring Ryan Reynolds as the potty-mouthed superhero, has broken box office records with $135 million in ticket sales after only three days in theaters. The movie was expected to earn only $80 million over the Valentine’s Day weekend but...
by Bruce Turkel | Feb 1, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Building a better brand is like building a life. Both grow based on an ongoing series of conscious decisions, opportunistic occurrences, and reactions to unplanned events. Plus they both benefit (and potentially suffer) from a bit of luck and a lot of serendipity....
by Bruce Turkel | Jan 5, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Walk around Las Vegas‘ Consumer Electronics Show (CES) and one thing starts to stand out — electronics manufacturers and distributors have fully embraced tablet computing. Just a few years after Apple introduced its first iPad, it seems as if every single...
by Bruce Turkel | Oct 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I’m sitting on a panel in a university auditorium listening to one of my fellow panelists talk about how to improve your image, the subject of our conference. I’ve already prepared my answer to the question asked by the group so now I’m looking up...
by Bruce Turkel | Sep 27, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
By now everyone on the planet knows about Volkswagen’s troubles. Quite simply, Volkswagen knowingly and maliciously installed software in their “smart diesel” cars designed to provide false emissions readings to government testers around the world. Estimates are...
