by Bruce Turkel | Feb 11, 2013 | Branding, Keynote speaking
A few weeks ago the National Speakers Association (NSA) hosted their Laugh Lab. It’s a seminar taught by comedians and humorists to teach professional speakers and presenters how to use humor in their talks. I was able to fit the Laugh Lab into my schedule...
by Bruce Turkel | Feb 5, 2013 | Branding, Keynote speaking, Marketing & Advertising
Last Sunday night about 110 million Americans sat around their HD campfires and shared in a traditional event – the Super Bowl. But this year something was different this year , and I’m not talking about the 34-minute delay caused by the Superdome’s super...
by Bruce Turkel | Jan 29, 2013 | Branding, Keynote speaking
Sometimes you get exposed to a new viewpoint from a unique venue that you weren’t expecting. To that point, I’m sitting on a panel in a university auditorium listening to one of my fellow panelists talk about the subject of our conference. I’ve...
by Bruce Turkel | Jan 1, 2013 | Branding, Building Brand Value
Seven or eight years ago I found myself running into the same predicament over and over again. Our advertising agency would present our branding and marketing concepts to our clients and they would want objective assurances that our ideas would work. Although we were...
by Bruce Turkel | Dec 17, 2012 | Branding
How many times have you attended a speech and decided whether the speaker was worth listening to within the first few minutes of their pitch? Often they hadn’t even gotten deep enough into their presentation to present metrics worth judging but you’d...
