by Bruce Turkel | Feb 4, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unless you're a Seattle Seahawks fan, Super Bowl XLVIII wasn't much of a game. I'll bet most Super Bowl parties broke up before the fourth quarter was over. Yours probably did too. Unless you're a hardcore advertising fan, the Super Bowl ad show wasn't very...
by Bruce Turkel | Feb 5, 2013 | Branding, Keynote speaking, Marketing & Advertising
Last Sunday night about 110 million Americans sat around their HD campfires and shared in a traditional event – the Super Bowl. But this year something was different this year , and I'm not talking about the 34-minute delay caused by the Superdome's super brownout....
by Bruce Turkel | Jan 22, 2013 | Branding, Bruce Turkel
My friend and client, Juan, went on a holiday a couple of months ago. Juan's from a small town in the Pyrenees, just outside of Barcelona, and he was going back home with his wife and kids for a two-week vacation. Unfortunately, it turned out to only be a one-week...
by Bruce Turkel | Aug 6, 2012 | Uncategorized
A comedian on late-night television did a funny bit about a guy who hoisted his lawn mower up to trim his shrubs. After the blade hit a hidden branch in the hedge and flipped over, the lawn mower chopped off one of his arms. That wasn't the funny part. Once the...
by Bruce Turkel | Feb 27, 2012 | Uncategorized
A few weeks ago I posted the question, What Business Are You In? I got lots of answers, both on and off the comment section of the blog. Many of them were very insightful — most readers understand that the reason their customers buy from them is often quite different...
