by Bruce Turkel | Oct 8, 2012 | Branding
Spending time with people we agree with is a good way to avoid conflict. Watching news shows slanted towards our point of view is a good way to keep from getting too agitated. And reading books that explore the positions and opinions that mirror our own is a mighty...
by Bruce Turkel | Sep 18, 2012 | Branding
There’s an old story about the pessimist father who wanted to teach his optimist son a lesson. The only thing the kid wanted for his birthday was a pony. So on his birthday, when the kid was away at school, his dad called the local feed store and had his son’s bedroom...