Bacardi | Bruce Turkel

Bacardi

Yo Ho Ho And A Bottle Of Brand.

Yo Ho Ho And A Bottle Of Brand.

There’s an old joke that says, “The key to relationships is honesty and sincerity… and if you can fake that, the rest is easy.” Paraphrasing slightly, many companies believe that the key to branding is authenticity… and if they can fake THAT, then the rest is easy. Today’s younger consumers, the choice 18 – 29-year ...

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