Please Do Me a Favor

Please Do Me a Favor

Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It's where a person who has already performed a favor for another person is more likely to do a second favor for the same person than if they had received a favor from that person....
The Brand is Leadership. Leadership is the Brand.

The Brand is Leadership. Leadership is the Brand.

I was on a FOX Business interview when the anchor, Melissa Francis, ran a little role-playing exercise with me:  “It's three o'clock in the morning and your phone rings. It's the Republican Party and they want to know what they can do to change their brand for the...

The Trouble With Tautology

Do you know what the word “tautology” means? Wikipedia says: Tautology: using different words to say the same thing, or a series of self-reinforcing statements that cannot be disproved because they depend on the assumption that they are already correct. Good examples...
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