by marketing.bruceturkel | May 29, 2019 | Branding, Bruce Turkel
After finally figuring out he was hopelessly mired in the sticky tar pit, the struggling diplodocus called out to his friend, the triceratops, happily munching reeds at the edge of the glossy black surface: “Hey buddy,” the hapless diplodocus bellowed, “wade on in...
by Bruce Turkel | Nov 21, 2018 | Branding, Building Brand Value, Keynote speaking
American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s...
by Bruce Turkel | Jun 6, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You Can do Anything. For a couple years now I’ve been writing about how the world has changed while you and I were sleeping. I’ve written about how social media put the power of the media in the hands of each one of us. I’ve blogged about how the...
by Bruce Turkel | Dec 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The world is undergoing change at an almost unimaginably rapid speed. Technology has forever changed the way we do things. Some companies are figuring out their new place in the world and lots aren’t. Disintermediation is eliminating markets, making certain...
by Bruce Turkel | Dec 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A few weeks ago my wife and I were enjoying a quick vacation in the mountains of North Carolina. We needed a few things to feather our nest so we ducked into the local Walmart. While Gloria was searching for the Cuban coffee and other things she can’t live...