by marketing.bruceturkel | Feb 20, 2019 | Branding, Building Brand Value
Lots of brand consultants like to use an exercise where they ask their audience this question: “If your brand was a car, what car would it be?” They use cars because most people have a good understanding of what the different car brands stand for – Jeeps are rugged,...
by marketing.bruceturkel | Feb 13, 2019 | Bruce Turkel, Building Brand Value
Years ago I was introduced to a brilliant woman who was doing business with a friend. When we met, she gave me a copy of her book – a New York Times bestseller that I had heard a lot about. I read it across the weekend and found it interesting. A few years after we...
by Bruce Turkel | Jan 16, 2019 | Building Brand Value
Here are some interesting online marketing facts for you: Over 70% of B2B marketers confirm that video is more effective than text for brand building. A study done a few years ago reported that social video outreach generated 1200% more shares than text and images...
by Bruce Turkel | Jan 9, 2019 | Branding, Bruce Turkel, Building Brand Value
I’m sitting in the second row of the big conference room listening to the keynote speaker at a corporate event. Every few minutes the speaker raises his hand and asks the audience if they’ve experienced whatever it is that he’s talking about. “How many of us,” his...
by Bruce Turkel | Nov 7, 2018 | Bruce Turkel
If you’ve read this blog for any length of time you know that I periodically write about the meetings I attend. You might also remember that I attend a lot of meetings and that I hate meetings. Of course, the smart question should be why I attend so many meetings if I...
