by Bruce Turkel | Oct 31, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Which is Better, Direct Response or Branding? Take a minute to think about billboards… You’re driving down the highway when you look up and see one of those big signs. Before you can even stop yourself, you’ve already consumed...
by Bruce Turkel | Mar 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A number of years ago I tried to figure out why our ad agency wasn’t quite as successful as I would have liked. It finally dawned on me that we had been trying to sell something our clients might not have been interested in buying. Quite simply, we were trying...
by Bruce Turkel | Mar 12, 2013 | Branding, Keynote speaking, Marketing & Advertising
Our Monday morning run takes us through Matheson Hammock Park and out to the marina, a small spit of land that juts out into Biscayne Bay. If you stand just so, you can look out across the endless bay and see the same unspoiled vista that the Tequesta Indians enjoyed...
by Bruce Turkel | Jun 10, 2010 | Uncategorized
It’s interesting. I’ve been writing blog posts on branding for a few years now but nothing’s gotten the attention, or generated as many comments, as my last post – Did Hitler Wear Hanes? It seems everyone’s got a strong opinion and those...
by Bruce Turkel | Feb 7, 2007 | Uncategorized
This is why TURKEL has the passionate, fiery spirit it is associated with in the world of Advertising and Brand...