by Bruce Turkel | Sep 9, 2016 | Advertising, All About Them, Branding, Bruce Turkel, Speaker, Turkel
Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what...
by Bruce Turkel | May 17, 2016 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Brand Positioning. Positioning Brands. Have you seen someone wearing a down jacket made by The North Face lately? Perhaps you noticed – and wondered –why their logo was not embroidered in the usual spot over the left front breast pocket. Instead The North Face logo is...
