by Bruce Turkel | Feb 19, 2020 | Branding, Keynote speaking
Thanks to all the recent press about reclining airline seats, I have a question for you: When do airline passengers have a right to recline their seat? A. Whenever they want, it’s their seat. B. Almost never, c’mon, there’s someone sitting behind them. C. It depends...
by marketing.bruceturkel | Dec 18, 2019 | Branding, Building Brand Value
An article about Hyundai’s new Genesis in Road & Track Magazine caught my eye: “Genesis has always offered good value. Now, it’s starting to offer an identity.” Reading the first two paragraphs I knew this article was for me. And for you. “Value is great. Money...
by marketing.bruceturkel | Nov 20, 2019 | Branding, Building Brand Value
Have you ever noticed that when a politician makes the news for a bribery conviction the amount of money they got caught taking is always surprisingly low? $1,500 here, $5,000 there. All for sacrificing their honesty, integrity, reputation, career, etc. Granted, they...
by marketing.bruceturkel | Sep 11, 2019 | Uncategorized
I write this blog for three reasons: To create and maintain relationships with you and everyone who reads what I write, To stay top-of-mind and create opportunities, and To paraphrase John Lee Hooker’s Boogie Chillen’: “I gotta let that boy boogie-woogie, It’s in him,...
by marketing.bruceturkel | Jul 17, 2019 | Branding, Building Brand Value
Because I believe so strongly in making my brand All About Them, I sometimes have to remind myself to take a step back from pontificating about building brand value. Instead, I need to spend more time understanding the issues and concerns my clients and readers have...
