by Bruce Turkel | Dec 26, 2018 | Branding, Building Brand Value
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have this same experience: As you slow down on the exit ramp, you’ll see a man or woman in soiled clothes and filthy sneakers standing...
by Bruce Turkel | Dec 12, 2018 | All About Them, Bruce Turkel
Recently I was interviewed by author and business growth specialist Jeff Blackman. I thought you’d enjoy reading the interview. Bruce Turkel sees things from a fascinating perspective. And it’s not because he stands six-foot-four. Instead, it’s because he has the...
by Bruce Turkel | Nov 28, 2018 | Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker.When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the...
by Bruce Turkel | Nov 14, 2018 | Branding, Bruce Turkel, Building Brand Value
“I went to Whole Foods for the first time since they were bought by Amazon. I read they lowered the price of salmon to $9.99/lb. Wow! We love healthy salmon! They do have salmon for $9.99. But after reading the 5-point type, I saw that all of their lower-priced salmon...
by Bruce Turkel | Oct 10, 2018 | Branding, Bruce Turkel
Walking through a park the other day I noticed a man strolling in front of me wearing a North Face jacket. I knew it was North Face because the company positions their logos on the backs of their jackets, directly over the wearer’s right shoulder blade. How strange....
