by Bruce Turkel | Oct 20, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
I’m sitting on a panel in a university auditorium listening to one of my fellow panelists talk about how to improve your image, the subject of our conference. I’ve already prepared my answer to the question asked by the group so now I’m looking up and out into the...
by Bruce Turkel | Oct 1, 2013 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
People are constantly asking ‘what is a brand?’ and ‘how a brand is defined’. Most business people and consumers are savvy enough to understand that a brand is not a logo or a trademark, it’s not an ad and it’s not a sign, website or brochure....
