Branding Speaker - Bruce Turkel

Branding Speaker

Who Your Client is. And Isn’t.

Who Your Client is. And Isn’t.

For the past 700-something newsletters we’ve shared, I have tried to focus on who your customer is. Today I’d like to talk about something even more important — who your customer isn’t. In David Mamet’s Glengarry Glen Ross, people who are not your clients are described simply as folks who, “…just like to talk to ...

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Spreading Mind Viruses

Man, do I sit around a lot of conference tables. Between client meetings, new business presentations, community boards, strategic retreats, and non-profit groups, it feels like the corporate conference table is becoming my natural environment. Every table — and every meeting — is unique. But there are some similarities between the different groups regardless of ...

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WTF??!!

Since the advent of the Internet and email, we’ve all become experts at using acronyms in our notes. LOL – “Laughing Out Loud.” IMHO – “In My Humble Opinion.” BTW – “By The Way.” POS – “Parent Over Shoulder.” Most of these turn up in emails I read regularly although I haven’t seen the last ...

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The Seven-Step Recipe for Marketing Success

Owen Frager is Chief Innovation Officer of the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Fortune 500 brands. There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages, and clever domain names. Marketing gives personality and differentiates for advantage. Marketing creates relationships with customers that go ...

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Not My Attorney

During the last days of 2010 Barack Obama changed Federal tax law. In a stunning political role reversal, Republicans supported the President’s package while Democrats opposed it. You might remember that the President’s deal included a renewal of expiring jobless benefits and a one-year cut in Social Security taxes paid by workers. It also extended ...

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What Do You Do?

A few hundred years ago it was easy to know what someone did for a living. Mr. Shoemaker made shoes. Goldsmith hammered precious metals. Tailor sewed. Farmer farmed. Baker baked. Today, it’s not quite that simple. When was the last time you met someone named Dr. Radiologist? Mr. Hedge Fund Manager? Ms. Account Executive? Does ...

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CONCEPTICIDE

Do you know where good ideas come from? Don’t feel bad, neither do I. Surprising, perhaps, considering my advertising agency is responsible for coming up with great ideas for our clients every single day. I know how to present ideas; I know how to sell ideas. And like the blind pig finding the occasional truffle, ...

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