by Bruce Turkel | Aug 1, 2022 | All About Them, Bruce Turkel, Keynote speaking
Click HERE to watch video. How to be Creative. The visual light spectrum is made up of seven colors: violet, indigo, blue, green, yellow, orange, and red. Of course, there are an infinite number of variations, but every rainbow you've ever stared up at covers the...
by Bruce Turkel | Jul 26, 2022 | All About Them, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking
Click HERE to watch video. The other evening I tossed a handful of harmonicas in my car and drove over to an open mic at the local Elk's Club. What's an Open Mic? For those of you who don't know about it, an open mic is a random gathering of musicians who get together...
by Bruce Turkel | Dec 8, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
For the past 700-something newsletters we've shared, I have tried to focus on who your customer is. Today I'd like to talk about something even more important — who your customer isn't. In David Mamet's Glengarry Glen Ross, people who are not your clients are...
by Bruce Turkel | Apr 15, 2020 | Uncategorized
Don't Watch That, Watch This. Marketing in the Days of Coronavirus. We think the movie Babe did it. Because when our daughter Ali was only eight-years old she announced that she wouldn't eat anything if it meant killing animals. And at sixteen she became a committed...
by Bruce Turkel | Oct 18, 2017 | Uncategorized
I've had the great fortune to spend the last few weeks touring Argentina and Chile. Together Gloria and I explored fascinating sites, ate wonderful meals, enjoyed spectacular wines, and met very gracious and hospitable people. Not only did we try great wines, but we...
