by Bruce Turkel | Jul 26, 2022 | All About Them, Bruce Turkel, Building Brand Value, Democracy, Is That All There Is, Music, Speaker, Your Purpose
Click HERE to watch video. The other evening I tossed a handful of harmonicas in my car and drove over to an open mic at the local Elk’s Club. What’s an Open Mic? For those of you who don’t know about it, an open mic is a random gathering of musicians who get together...
by Bruce Turkel | Dec 8, 2020 | All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Is That All There Is
For the past 700-something newsletters we’ve shared, I have tried to focus on who your customer is. Today I’d like to talk about something even more important — who your customer isn’t. In David Mamet’s Glengarry Glen Ross, people who are not your clients are...
by Bruce Turkel | Apr 15, 2020 | Crisis Management, Uncategorized
Don’t Watch That, Watch This. Marketing in the Days of Coronavirus. We think the movie Babe did it. Because when our daughter Ali was only eight-years old she announced that she wouldn’t eat anything if it meant killing animals. And at sixteen she became a committed...
by Bruce Turkel | Oct 18, 2017 | Uncategorized
I’ve had the great fortune to spend the last few weeks touring Argentina and Chile. Together Gloria and I explored fascinating sites, ate wonderful meals, enjoyed spectacular wines, and met very gracious and hospitable people. Not only did we try great wines, but we...
by Bruce Turkel | May 10, 2017 | Advertising, Branding, Bruce Turkel
You know the old joke: Q: “How do you get to Carnegie Hall? A: “Practice, man, practice.” This joke was probably never funny but it was accurate. In the old days before the Internet was as common as sense is not, the ability to do something well was the best predictor...
