by Bruce Turkel | Mar 26, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Sales Made Easy 1 Last week's conversation on simplicity inspired so many comments and likes on Social Media that I think it's worth continuing. Leonardo da Vinci wrote, “Simplicity is the ultimate sophistication.” Confucius said, “Life...
by Bruce Turkel | Mar 19, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video The Power of Simplicity Many years ago, I was sitting in an office with a tattooed art director dressed in Hell's Angel denim, leather, and chrome long before it was fashionable. Despite his intimidating appearance, he was fiercely...
by Bruce Turkel | Mar 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video An Ironic Sales Technique Years ago, a good friend was invited to speak at one of those big motivational speaker events. You know the kind: They advertise celebrity speakers such as George W. Bush, Mr. T, and one famous Southern college...
by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It's a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it's a funny story.” Wait…? What…? I've never ever...
by Bruce Turkel | Oct 31, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Which is Better, Direct Response or Branding? Take a minute to think about billboards… You're driving down the highway when you look up and see one of those big signs. Before you can even stop yourself, you've already consumed its...