Branding | Bruce Turkel

Branding

Is Silk Soy?

Is Silk Soy?

Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with tofu? Levine, Huntley, Schmidt & Beaver was the agency ...

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Spreading Mind Viruses

Spreading Mind Viruses

Man, do I sit around a lot of conference tables. Between client meetings, new business presentations, community boards, strategic retreats, and non-profit groups, it feels like the corporate conference table is becoming my natural environment. Every table — and every meeting — is unique. But there are some similarities between the different groups regardless of ...

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WTF??!!

WTF??!!

Since the advent of the Internet and email, we’ve all become experts at using acronyms in our notes. LOL – “Laughing Out Loud.” IMHO – “In My Humble Opinion.” BTW – “By The Way.” POS – “Parent Over Shoulder.” Most of these turn up in emails I read regularly although I haven’t seen the last ...

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The Seven-Step Recipe for Marketing Success

The Seven-Step Recipe for Marketing Success

Owen Frager is Chief Innovation Officer of the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Fortune 500 brands. There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages, and clever domain names. Marketing gives personality and differentiates for advantage. Marketing creates relationships with customers that go ...

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Not My Attorney

Not My Attorney

During the last days of 2010 Barack Obama changed Federal tax law. In a stunning political role reversal, Republicans supported the President’s package while Democrats opposed it. You might remember that the President’s deal included a renewal of expiring jobless benefits and a one-year cut in Social Security taxes paid by workers. It also extended ...

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What Do You Do?

What Do You Do?

A few hundred years ago it was easy to know what someone did for a living. Mr. Shoemaker made shoes. Goldsmith hammered precious metals. Tailor sewed. Farmer farmed. Baker baked. Today, it’s not quite that simple. When was the last time you met someone named Dr. Radiologist? Mr. Hedge Fund Manager? Ms. Account Executive? Does ...

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