Branding | Bruce Turkel

Branding

Is Silk Soy?

Is Silk Soy?

Back in 1984, there was a famous marketing case study covered in all the trade rags. The title was “Can Marketing Take the Tofu Out Of Tofutti?” and the question was pretty clear — could good advertising convince soy-averse Americans to try dessert products made with tofu? Levine, Huntley, Schmidt & Beaver was the agency ...

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WTF??!!

WTF??!!

Since the advent of the Internet and email, we’ve all become experts at using acronyms in our notes. LOL – “Laughing Out Loud.” IMHO – “In My Humble Opinion.” BTW – “By The Way.” POS – “Parent Over Shoulder.” Most of these turn up in emails I read regularly although I haven’t seen the last ...

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The Seven-Step Recipe for Marketing Success

The Seven-Step Recipe for Marketing Success

Owen Frager is Chief Innovation Officer of the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Fortune 500 brands. There’s a lot more to interactive digital marketing than eye-catching banner ads, discount packages, and clever domain names. Marketing gives personality and differentiates for advantage. Marketing creates relationships with customers that go ...

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Not My Attorney

Not My Attorney

During the last days of 2010 Barack Obama changed Federal tax law. In a stunning political role reversal, Republicans supported the President’s package while Democrats opposed it. You might remember that the President’s deal included a renewal of expiring jobless benefits and a one-year cut in Social Security taxes paid by workers. It also extended ...

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