Branding Associations

Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals...

Can you handle the Truth? Part.2

When I’m not traveling around speaking on building great brands, I run an advertising agency that is charged with creating and selling some of the best brand names in the world. We’ve worked for Discovery Channel, HBO, Sony, Miami and other wonderful...

Can you handle the Truth? Part.1

You’re a speaker.You’ve put your hours in behind the dais, learned where the laughs are, and figured out how to always make your meeting professionals and speakers bureaus look good.You can pack enough clothes for a meet and greet, keynote and breakout...
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