Building your brand - Bruce Turkel

Building your brand

Is Your Brand Racist or Racial?

Is Your Brand Racist or Racial?

Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of those Disney movies you grew up with? Jungle Book, Snow White and the Seven Dwarfs. Or ...

Continue Reading...

Fee or Free? Which Helps The Most?

Fee or Free? Which Helps The Most?

My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t that her services weren’t needed, but that prevention is the most difficult thing to sell. Why? ...

Continue Reading...

What Will Coronavirus Change? What Will Coronavirus Not Change?

What Will Coronavirus Change? What Will Coronavirus Not Change?

What Will Coronavirus Change? What Will Coronavirus Not Change? People who look ahead to let us know what’s going to happen call themselves futurists or prophets. The more cynical amongst us call them crystal ball gazers or witch doctors. After all, if fortune tellers are so good at their craft, why do they labor in ...

Continue Reading...

Profiting From Give and Take

Profiting From Give and Take

Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe that one thing causes another. The Butterfly Effect  It’s natural to believe ...

Continue Reading...

How to Get the Best Results

How to Get the Best Results

The one hour, time-certain meeting convened at 10:00 AM.  It’s 11:45 and we’re only about halfway through the agenda. The enormous conference table is completely surrounded, and even more people fill the folding chairs around the walls. A DOT engineer is making his presentation on the department’s strategy to reconfigure a high-traffic roadway. The engineer ...

Continue Reading...

Skip to content
// linkedin contents | start // // linkedin contents | end //