by Bruce Turkel | Sep 21, 2021 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Communication, IS That All There Is?, Marketing
Once digital marketing became the standard, one of the questions almost every one of my clients would ask was, “How can we make our campaign go viral?” There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee...
by Bruce Turkel | Feb 22, 2021 | Branding Yourself, Building Brand Value, IS That All There Is?, Leadership, Marketing, Personal Branding
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled up by...
by Bruce Turkel | Jan 26, 2021 | All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value, IS That All There Is?
I was trying to help someone understand how to use their email system. If you’ve ever been an informal IT coach, you know how frustrating it can be. That’s because it’s so hard to know how much someone else understands and therefore it’s also difficult to know when...
by Bruce Turkel | Nov 23, 2020 | All About Them, Branding Yourself, Bruce Turkel, Building Brand Value, Is That All There Is, Uncategorized
Are you a consultant, a professional, a coach or a service provider who has had a client do something egregious that really pissed you off? If so, how did you respond? I’m writing this blog on November 23rd, which is the birthday of my long-time business partner and...
by Bruce Turkel | Jul 27, 2020 | Advertising, All About Them, Branding, Branding Yourself, Building Brand Value, Crisis Management
Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of those Disney...
