by Bruce Turkel | Feb 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you build a brand? A few years ago I sat in the audience at a Florida Governor’s Conference on Tourism. The keynote speaker was Tim Sanders and I was captivated by his presentation. Tim was the former chief solutions officer at Yahoo! and shared his...
by Bruce Turkel | Jan 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There are people who make a practice of not positioning themselves across from me at board meetings. That’s because I spend my time in those meetings drawing caricatures of everyone sitting around the conference table. Actually, I draw pictures of everyone...
by Bruce Turkel | Dec 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Australian company SAMS has been working to create a new wetsuit design to lessen the fear of shark attacks. SAMS (the company name is an acronym that stands for Shark Attack Mitigation Systems) says their designs have been optimized to effectively hide surfers...
by Bruce Turkel | Dec 1, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Interest Follows Investment. Almost everyone understands that interest follows investment. “It takes money to make money,” they say. “One thing’s sure and nothing’s surer. The rich get richer and the poor get babies,” they say. Either way the message is...
by Bruce Turkel | Nov 24, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
This is a rant on the presentation of creativity and how it’s received by people who are not in the business of looking at new ideas. If you resemble any of these remarks—and you’ve sat with me lately—I’m sorry. It’s not you. It’s me. I...
