by Bruce Turkel | Jun 3, 2013 | Branding, Bruce Turkel, Marketing & Advertising
This email exchange is almost all verbatim. I removed the names and identifiable facts. Potential Client: “It was a pleasure visiting your website and speaking with you today, Bruce. I have attached our ad agency RFP (Request For Proposal). We look forward to your...
by Bruce Turkel | May 7, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Seinfeld TV sitcom was called a show about nothing. When they pitched the pilot to NBC, here’s how they described the concept: “Nothing happens on the show. It’s just like life. You know, you eat, you go shopping, you read.” Nothing actually happens. But I don’t...
by Bruce Turkel | Apr 29, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I walked downstairs to grab my mail today Shelly told me that I had “won the mail sweepstakes.” Sure enough, my mail slot held the biggest pile on any of the shelves. “Of course,” Shelly added, “most of it is junk.” But hidden amongst all the trash were three...
by Bruce Turkel | Apr 22, 2013 | Branding, Keynote speaking, Marketing & Advertising
In response to last week’s blog post How To Skin A Horse Of A Different Color, John Calia wrote, “A great modern day parable that explains the power of inductive reasoning. It’s McKinsey-level strategic thinking applied to everyday business and personal challenges.”...
by Bruce Turkel | Mar 5, 2013 | Uncategorized
The most exciting and profitable part of my business is often also the most frustrating — valuing our ideas. After all, clients don’t come to us because they want to be patrons of the arts. They call us up and hire us because they have a problem and they need to find...
