by Bruce Turkel | Nov 22, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Are You Answering the Question Nobody’s Asking? I was. And – dagnabbit – I’m a marketing guy. I should know better. For years I’ve been selling myself as a branding speaker. After all, I helped build brands for companies...
by Bruce Turkel | Nov 10, 2020 | All About Them, Bruce Turkel, Is That All There Is?, Uncategorized
People used to sit on the porch or in the parlor and play musical instruments. Today we just hit the “play” button on Apple Music or Spotify and listen to anything we want. People used to grow seasonally-appropriate fruits and vegetables in window boxes and backyard...
by marketing.bruceturkel | Jun 26, 2019 | Branding, Building Brand Value
Patagonian Tooth Fish was considered by-catch trash fish until 1977 when fisherman Lee Lantz changed its name to make it more appealing to American consumers. Even though the fish is not necessarily caught in Chilean waters and isn’t technically even a bass,...
by Bruce Turkel | Oct 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Strolling past the Metropolitan Cathedral of Santiago in Chile towards the Mercado Central sends you from the sacred to the secular. The street leading to the giant seafood market is lined with cut-price flea market booths hawking tourist tchotchkes, drinks and snack...
by Bruce Turkel | Oct 18, 2017 | Uncategorized
I’ve had the great fortune to spend the last few weeks touring Argentina and Chile. Together Gloria and I explored fascinating sites, ate wonderful meals, enjoyed spectacular wines, and met very gracious and hospitable people. Not only did we try great wines,...
