by Bruce Turkel | Nov 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
You Cannot Square a Circle. “…so, they spend all this money, but they’re not doing it right,” my friend Mitch said. “I know there’s a big business there. All we have to do is square the circle.” “Huh? I interrupted. “What does square the circle mean?” You...
by Bruce Turkel | Feb 15, 2007 | Branding, Marketing & Advertising
6. All Five Senses. Human beings are hard-wired to respond to visual and verbal stimuli. But human beings are also armed with three other senses (taste, touch, and smell) that can all be called upon to evoke an emotional response. Perhaps a certain color or phrase...
