Coronavirus - Bruce Turkel

Coronavirus

Reality and Madness. Sadness or Euphoria.

Reality and Madness. Sadness or Euphoria.

I think that Billy Joel is one of the greatest songwriters in modern American pop music. Joel stands along with Stevie Wonder, James Taylor, Carole King, Jackson Brown, Bob Dylan, Paul Simon, Smokey Robinson, and Bruce Springsteen. Of course your list may vary. My favorite Billy Joel song? Summer Highland Falls, from his Turnstiles album ...

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Is Your Brand Racist or Racial?

Is Your Brand Racist or Racial?

Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of those Disney movies you grew up with? Jungle Book, Snow White and the Seven Dwarfs. Or ...

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The Psychologist’s Fallacy and Your Business.

The Psychologist’s Fallacy and Your Business.

Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine. My memory of it was so strong that when I ...

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Don’t Bore Us. Get to the Chorus.

Don’t Bore Us. Get to the Chorus.

Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman.  Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions based on finances instead of aesthetics are legion. What’s more, Gordy insisted on ironclad creative ...

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The Serenity Prayer and The Coronavirus.

The Serenity Prayer and The Coronavirus.

The Serenity Prayer and The Coronavirus. American theologian Reinhold Niebuhr composed his famous Serenity Prayer in 1923. Throughout the 1930s and 40s the prayer spread throughout church groups and was adapted by Alcoholics Anonymous and other 12-step programs without attribution to the original author. According to Wikipedia, Niebuhr used it in a 1943 sermon in ...

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Surprises From The MasterMind

Surprises From The MasterMind

Surprises From The MasterMind About ten years ago I heard about a MasterMind that was being created for what I’m calling the “superstar speakers.” It was put together by the top seven or eight money-makers in my industry. I wanted into that club. Badly. Or so I thought. So I signed up for the three-day ...

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Fee or Free? Which Helps The Most?

Fee or Free? Which Helps The Most?

My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t that her services weren’t needed, but that prevention is the most difficult thing to sell. Why? ...

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Coronavirus and the Tyranny of Seamlessness.

Coronavirus and the Tyranny of Seamlessness.

Coronavirus and the Tyranny of Seamlessness. Ironically enough, one of the most important aspects to shooting good video is the audio. I’ve learned that viewers will put up with fuzzy shots or shaky images, but if the sound is bad or hard to hear, they’ll sign off almost immediately. Because of that, I’m always fretting ...

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25 Things I’ve Discovered by Sheltering-In-Place

25 Things I’ve Discovered by Sheltering-In-Place

25 Things I’ve Discovered by Sheltering-In-Place I’ve discovered that practice does not make perfect. Proof: I’ve played so much guitar in the past six weeks that I’ve developed those little round calluses on the tips of my fingers. Playing doesn’t hurt anymore, but I haven’t gotten any better either. I’ve discovered how important motion is. ...

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What Will Coronavirus Change? What Will Coronavirus Not Change?

What Will Coronavirus Change? What Will Coronavirus Not Change?

What Will Coronavirus Change? What Will Coronavirus Not Change? People who look ahead to let us know what’s going to happen call themselves futurists or prophets. The more cynical amongst us call them crystal ball gazers or witch doctors. After all, if fortune tellers are so good at their craft, why do they labor in ...

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Healing the Coronavirus’ Effect on Small Business

Healing the Coronavirus’ Effect on Small Business

Healing the Coronavirus’ Effect on Small Business 25 or so years ago, a prestigious design magazine held a competition; They asked famous graphic designers to create a poster about themselves. Needless to say, most of the winning responses were beautifully designed examples of the designers’ egos run amuck. All but one. My friend Michael Bierut’s ...

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People To Help You Cope With the Coronavirus Crises.

People To Help You Cope With the Coronavirus Crises.

People To Help You Cope With the Coronavirus Crises. The Coronavirus outbreak has given new meaning to the term, “It’s not what you know, it’s who you know.” And thanks to Coronavirus we’re all dealing with the “new normal.” But pretty soon we’ll just call it “normal.” This new global pandemic affects all of us ...

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Business Strategies to Survive Coronavirus.

Business Strategies to Survive Coronavirus.

It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about. According to The Harvard Business Review (HBR), “in studying the marketing successes and failures ...

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