by Bruce Turkel | Nov 24, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
This is a rant on the presentation of creativity and how it’s received by people who are not in the business of looking at new ideas. If you resemble any of these remarks—and you’ve sat with me lately—I’m sorry. It’s not you. It’s me. I...
by Bruce Turkel | Oct 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I’m sitting on a panel in a university auditorium listening to one of my fellow panelists talk about how to improve your image, the subject of our conference. I’ve already prepared my answer to the question asked by the group so now I’m looking up...
by Bruce Turkel | May 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Please take a minute to think about the words IF and BUT. Such little words but they can have such a big impact on your brand. Do you realize that if you add the words IF or BUT to an apology it demeans the sentiment and neuters the meaning? “I’m sorry IF you...
by Bruce Turkel | Mar 9, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
925<247365 2,400 years ago Socrates said, “ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ.” (For those few of you who don’t read Greek, Socrates’ statement translates to something like, “The unexamined life is not worth living.”) Thanks to the computer’s...
by Bruce Turkel | Jul 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Some things get better with age — wines mellow and so does balsamic vinegar. Classic music, both symphonic and rock, sounds better and better each time I hear it. Jeans and khakis get more comfortable, running shoes do too. To my eye, older Porsches, BMWs, and Alfas...
