by Bruce Turkel | Apr 18, 2017 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
An Open Letter to United Airlines CEO Oscar Munoz Dear Mr. Munoz. You and United Airlines have had a hard couple of weeks. For the benefit of the uninformed, let’s recap just a little, shall we? First one of your United Airlines’ employees chose to have a passenger...
by Bruce Turkel | Feb 27, 2017 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
Uber, San Francisco, CaliforniaAttn: Mr. Travis Kalanick, CEO Dear Travis, Congratulations. You had the great idea to create a ride sharing app. And you put in the effort to make Uber incredibly successful. Thanks to your hard work, your company has reached a very...
by Bruce Turkel | Sep 27, 2015 | Advertising, Branding, Bruce Turkel, Speaker, Turkel
By now everyone on the planet knows about Volkswagen’s troubles. Quite simply, Volkswagen knowingly and maliciously installed software in their “smart diesel” cars designed to provide false emissions readings to government testers around the world. Estimates are that...
by Bruce Turkel | Nov 19, 2012 | Branding
Think back 20 years. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and they got rid...
by Bruce Turkel | Nov 7, 2011 | Uncategorized
We’ve all seen the famous scene in Casablanca where Captain Renault reacts to the graft taking place right under his watch. “I’m shocked, SHOCKED, to find that gambling is going on in here!” he says as the croupier hands him a pile of money. The movie was a prescient...
