by Bruce Turkel | Mar 16, 2020 | Branding, Keynote speaking, Leadership, Marketing & Advertising
It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about. According to The...
by Bruce Turkel | Feb 19, 2020 | Branding, Keynote speaking
Thanks to all the recent press about reclining airline seats, I have a question for you: When do airline passengers have a right to recline their seat? A. Whenever they want, it’s their seat. B. Almost never, c’mon, there’s someone sitting behind them. C. It depends...
by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
by marketing.bruceturkel | Jan 22, 2020 | Branding, Building Brand Value
My plane to Cabo was scheduled to leave at 2:45 and we pulled up to the airport a little less than an hour before that. Gloria was off for the day, and she was nice enough to drive me herself, so we had left the house a bit early to enjoy a quick lunch together before...
by marketing.bruceturkel | Dec 25, 2019 | Branding, Building Brand Value
Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe...
