by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato’s “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual...
by Bruce Turkel | Feb 13, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When Opportunity Knocks…Last Sunday was the Das Renn Treffen show in South Miami. Over 450 Porsches – from 60-year old 356s to brand spanking new 911 GT3s – were parked on the streets of South Miami. It’s the largest Porsche show on the Eastern Seaboard and...
by Bruce Turkel | Feb 6, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Are you stressed out how you’re going to add an effective digital strategy to your marketing mix? Are you wondering how valuable Facebook “likes” and tweets on Twitter are to your business? Is the alphabet soup of online acronyms — SEO, SEM, HTML, ROI — driving...
by Bruce Turkel | Jan 30, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Recently my very successful speaker friend Bill Cates was invited to do a TED talk. Bill reached out to me to find out how I had enjoyed my TED experience and what specific recommendations I might have for him. After answering his questions, I directed him to my...
by Bruce Turkel | Jan 23, 2018 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Did you know that more than 4.4 million working Americans are drivers? According to the Census Bureau, more than 2% drive trucks, 0.4% drive busses, and 0.3% drive cabs and other vehicles. In most parts of the US, truck driving is the most common job for men. In The...
