by Bruce Turkel | Aug 8, 2018 | All About Them, Bruce Turkel
5:30 in the morning used to be a good time to jog. Even during the Miami summer, it’s relatively cool that early in the morning because the sun hasn’t yet climbed into the sky. It’s also early enough that the time eaten up by a long run and shower doesn’t intrude on a...
by Bruce Turkel | Aug 1, 2018 | All About Them
It’s not the most attractive image, I know. But I got up from the table with something stuck in my teeth. I walked through the dining room to the front counter, looking for the little cup filled with toothpicks. I circled the front desk and reception area a few times...
by Bruce Turkel | Jul 25, 2018 | Bruce Turkel, Building Brand Value
Here’s a thought: If we want to increase our success, why don’t we stop concentrating on what our products or services do and start focusing on what they do for our customers? In other words, what if we stop emphasizing our function and start promoting the results of...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
by Bruce Turkel | May 28, 2018 | Uncategorized
Two weeks ago, I wrote a blog post about Google manipulating their Artificial Voice (AI) voice recognition software. Specifically, the company added “ums” and “ahs” to their robot voices to make them sound more human.Google was doing this to make their interactions...
