by Bruce Turkel | Apr 25, 2018 | Branding, Marketing & Advertising
Somewhere around Y2K, I was introduced to Susan Ford Collins. When we first met, Susan gave me a copy of her latest book, The Joy of Success. Because I’m a little obsessed with reading, I dove right in and polished off the book in a weekend. It was well written and...
by Bruce Turkel | Apr 17, 2018 | Branding
The adage is as ancient as it is accurate: The wizened Indian Fakir lies down on a bed of razor-sharp nails and rests comfortably as a baby in her mother’s arms. But walk barefoot on the beach and step on an old pop-top? You cut your foot open and require stitches....
by Bruce Turkel | Apr 3, 2018 | Bruce Turkel, Marketing & Advertising
It’ll be on Instagram, Facebook, and Twitter.Listen. Did you hear it? The opening shot of the revolution was just fired. And most of us pretended the sound was business as usual. A few years ago, way way back in 2008, Dave Carroll had his guitar broken by United...
by Bruce Turkel | Mar 28, 2018 | Branding, Bruce Turkel, Marketing & Advertising
Every bit of up-to-date business advice I read talks about how important it is to properly manage your contact list. Whether the author calls a prospect list “a community,” “a tribe,” “a database,” “a sales roster” or a “contact list,” the suggestions are usually the...
by Bruce Turkel | Mar 14, 2018 | Branding
Metaphors and allegories are often great ways to make complicated examples simple. In Plato’s “The Allegory of the Cave,” the philosopher used the idea of prisoners chained to a wall and seeing only the shadows of other people to express the concept of actual and...
