by Bruce Turkel | Nov 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
You Cannot Square a Circle. “…so, they spend all this money, but they’re not doing it right,” my friend Mitch said. “I know there’s a big business there. All we have to do is square the circle.” “Huh? I interrupted. “What does square the circle mean?” You can’t turn a...
by Bruce Turkel | Nov 20, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Recently my very successful speaker friend Bill was invited to do a TED talk. He reached out to me to find out how I had enjoyed the experience and what specific recommendations I might have for him. After answering his questions, I directed him to my TEDx talk so he...
by Bruce Turkel | Nov 6, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
First, a disclaimer: When I say “my mother” I am not talking about MY mother. When I say “my wife,” I am not talking about MY wife. And when I say “my neighbor,” I am not talking about MY neighbor. They are just examples of people I know whose names have been changed...
by Bruce Turkel | Oct 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Rarified Results of Moving from an Organization to a Destination. A few years before my agency started marketing Miami, Time Magazine featured the city under the headline “Paradise Lost.” In September 2017 Miami International Airport reported record monthly...
by Bruce Turkel | Oct 18, 2017 | Uncategorized
I’ve had the great fortune to spend the last few weeks touring Argentina and Chile. Together Gloria and I explored fascinating sites, ate wonderful meals, enjoyed spectacular wines, and met very gracious and hospitable people. Not only did we try great wines, but we...
