by Bruce Turkel | Sep 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
SPOCMy mortgage company made a mistake. For some reason they did not have record of my windstorm insurance certificate on file and went out and bought windstorm insurance for me. As you can imagine, windstorm insurance is very important in South Florida where we’ve...
by Bruce Turkel | Sep 14, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today I had lunch in a local Vietnamese restaurant with a childhood buddy who runs a very successful education practice. Simply put, he researches and recommends colleges and therapeutic programs to parents looking for the best educational opportunities for their...
by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...
by Bruce Turkel | Aug 4, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Think about the things that you want to change in your life – drop some weight maybe, or get in shape? Perhaps you want to write a book, start saving for retirement or learn to play a musical instrument or another language? Truth is you already know how to get things...
by Bruce Turkel | Jul 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I was recently asked a question that really got me thinking about how we describe ourselves and ultimately create our own personal brand. I was getting ready to make a presentation at a Fortune 100 company’s annual innovation summit, and the person responsible for the...
