by Bruce Turkel | Dec 30, 2014 | Uncategorized
At the end of every year television and the Internet are inundated with top ten lists – the best top ten lists of this, the worst top ten lists of that – and 2014 is no different.Taking a page out of this time-honored tradition of top ten lists, I thought I’d review...
by Bruce Turkel | Dec 22, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Bah Humbug. Pardon me for being a skeptamist, but does anything say, “I did as little as possible” more than a generic e-mail holiday greeting? I just received this one (amongst many) and am reprinting its touching message here in all its insipid entirety to make my...
by Bruce Turkel | Oct 12, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know exactly...
by Bruce Turkel | Sep 2, 2014 | Uncategorized
Taco Bell just introduced their new Dollar Craving Menu, a list of 11 items that all cost one dollar. To help promote this new pricing, Taco Bell has created their Everlasting Dollar campaign where up to 11 winners could win the chain’s food for life (or at least...
by Bruce Turkel | Aug 10, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week, Melissa Francis at FOX Business did a story on BuzzFeed’s review of fast food marketing. The site created a sliding scale format that compared the pictures of fast food presented in advertising with the actual items you’d be handed across the counter. Even...
