Selling Across The Generations.

I used to think that my father’s generation was the last one to live in two centuries at the same time. Growing up near Poe Park in the Bronx, my dad lived in a community with all the modern technological marvels including refrigerators, televisions, and...

Reaching Today’s Gay Consumer.

For the past few years, advertising to gay audiences has been the hypocritical little secret of a lot of marketers. They’re seduced by the demographics and sheer purchasing power of LGBT (Lesbian, Gay, Bisexual, and Transgender) consumers but they’re...

The Simple Power of Delight.

My friend and super-talented art director and illustrator, Soren Thieleman, sent me this text the other morning: “Good morning Bruce. I’m at a small café in Lauderdale-By-The-Sea and the door handle put a smile on my face. I haven’t tasted the food or had...

140 Characters is Way Too Many Letters.

Twitter has forever changed the way people communicate because being limited to 140 characters forces writers to be succinct. Even if you dislike Twitter, you can thank it for forcing people to shorten their prose. As editor Arthur Polotnik wrote, “You write to...
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