by Bruce Turkel | Feb 24, 2009 | Uncategorized
“The biggest reason, especially for anyone looking to increase PR, is that Twitter gives you an easily broadcast, unique URL to an audience primed to receive messages of that very kind. Greetings Friends, Which social networking site you should be a part of and why?...
by Bruce Turkel | Jan 27, 2009 | Uncategorized
Today I spoke at a local university. When I pulled onto the campus I drove past this sign. After a moment, it dawned on me that when an information booth is closed it’s not an information booth at all. It’s just a booth. And since nobody is looking for a...
by Bruce Turkel | Jan 14, 2009 | Uncategorized
Want to know what people are saying about you and your competition? Direct your browser to Tweetgrid. You can input the subjects you care about (up to nine) and monitor them in real time. Imagine being able to respond to a customer‘s positive or negative...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Nov 13, 2008 | Uncategorized
From my brilliant buddy Owen Frager, a heartfelt and touching letter from Tony Hsieh, CEO of Zappos. Reprinted here with respect and gratitude. “Last week was a tough week for everyone, as we went through the process of laying off 8% of the Zappos family. At the...
