by Bruce Turkel | Nov 12, 2008 | Uncategorized
By guest blogger Vanessa Horwell With the endless discourse of cutbacks, staff layoffs and general economic woes, it’s very hard for us marketers not to hop aboard the fear-monger’s bandwagon. In the past couple of weeks, we have seen the Christian Science...
by Bruce Turkel | Oct 28, 2008 | Uncategorized
This weekend I spoke at a conference for The Keyes Company on a Carnival cruise ship. Although my wife and I spent a lot of time in our cabin watching CNN to see what Obama, Biden, McCain, Palin and Saturday Night Live would do in the campaign’s final days, we...
by Bruce Turkel | Mar 18, 2008 | Uncategorized
VIA NYT First came the kiosk, a strange addition to airport terminals when Continental Airlines began offering it as a check-in option in 1995. It was followed by Web check-in, introduced by Alaska Airlines in 1999. Now, with 80 percent of passengers using these...
by Bruce Turkel | Apr 13, 2007 | Uncategorized
At a recent Search Engine Strategies conference, GM’s CEO for Latin America was on the panel talking about how GM had set up a blog for their executives and how they were allowing uncensored comment from anyone who cared to participate. When Federico Calvo from...
by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz‘s memo to Starbucks‘ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
