by Bruce Turkel | Jan 1, 2013 | Branding, Building Brand Value
Seven or eight years ago I found myself running into the same predicament over and over again. Our advertising agency would present our branding and marketing concepts to our clients and they would want objective assurances that our ideas would work. Although we were...
by Bruce Turkel | Dec 26, 2012 | Branding, Marketing & Advertising
“The Dollar Auction game: a paradox in non-cooperative behavior and escalation” was published by economist Martin Shubik in the March, 1971 issue of the Journal of Conflict Resolution (I know, I know — you’ve got a copy laying around somewhere). Here’s how it works:...
by Bruce Turkel | Dec 2, 2012 | Branding
My father was an innovative and very successful real estate developer. The Miami Herald called him “The Father of Florida Condominiums” because he built the first residential condo in the United States and the first office condo in the world. As a kid, I used to walk...
by Bruce Turkel | Nov 19, 2012 | Branding
Think back 20 years. You had just checked into your hotel. You went up to your room and found a disgustingly large cockroach scrabbling around in your bathtub. After you screamed or screeched or hopped up on the toilet tank, you called the front desk and they got rid...
by Bruce Turkel | Oct 29, 2012 | Branding, Keynote speaking
Thanks to all of our time-saving devices, today’s businessperson has less free time than ever. Still, there are times when your To-Do list is up to date – or at least under some degree of control – or you’ve got a few free minutes before your next activity. To be as...
