by Bruce Turkel | Dec 19, 2018 | All About Them, Branding, Bruce Turkel
An oxymoron is defined as a contradiction in terms. In other words, an oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. Perhaps you’ve noticed oxymorons such as cruel kindness, living death, reality television, non-dairy...
by Bruce Turkel | Sep 28, 2017 | Uncategorized
My wife and I have a house on No Name Key in the Florida Keys. We live in a very small neighborhood of about eight houses, surrounded by acres of state and federal wildlife preserve land. No Name Key is at MM 32, directly east of Big Pine Key. You might recognize that...
by Bruce Turkel | Aug 15, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Make Business Simple – My Four-Word Rules For Success. #7 in a series.We’ve spent the last few weeks talking about my four-word rules for business success. My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your...
by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
by Bruce Turkel | May 31, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unless Bernie Sanders can appeal to the Democratic Super Delegates’ sense of fairness and get them to reconsider their commitments based on the outcome of the most recent state primaries and caucuses, our November presidential contest will be between Hillary...
